For the better part of a decade, the prevailing industry logic suggested that adding more supply, whether through Transportation Network Companies (TNCs) like Uber and Lyft or through expanded taxi fleets, would resolve congestion and reduce wait times. The data from 2024 and 2025 decisively refutes this assumption.
Incentive travel has rebounded with a focus on "exclusive" and "transformational" experiences, often in destinations that present unique logistical challenges. This segment is seeing a strong resurgence, with the market expected to grow.